The world is preparing for a rebound in international travel, and in this scenario, three countries are positioned as favorite destinations: United States (EU), Spain y Japan. This is revealed by a recent report by the World Economic Forum (WEF, for its acronym in English), which places these nations in the top 3 of the 2024 Tourism Competitiveness Index.
The WEF report highlights that International tourist travel expected to reach pre-pandemic levels in 2024, driven by the easing of travel restrictions, increased demand for tourism experiences and the global economic recovery.
- United States is positioned as the leading country in tourism competitiveness, thanks to its wide range of diverse destinations, its first-class tourism infrastructure and its global air connectivity.
- Spain, for its part, stands out for its cultural wealth, its paradisiacal beaches and its world-renowned gastronomy.
- Japan It completes the podium thanks to its ancient culture, its impressive landscapes and its efficient transportation system.
Thus the Top 20 of the resurgence of world tourism
- United States
- Spain
- Japan
- French
- Australia
- German
- United Kingdom
- China
- Italy
- Switzerland
- Canada
- Austria
- Netherlands
- Thailand
- Portugal
- Hong Kong (Special Administrative Region of China)
- United Arab Emirates
- Singapore,
- Ireland
- Mexico
What are those key success factors that the WEF identifies?
The WEF report identifies five key factors that contribute to the success of these countries in tourism:
- Public health prioritization:
The effective implementation of health measures during the pandemic has generated confidence among travelers.
- Adaptation to new trends:
These countries have been able to adapt to the new preferences of tourists, such as the search for sustainable and personalized experiences.
- Investment in infrastructure:
Significant investments have been made in improving tourism infrastructure, including airports, hotels and public transport.
- Effective promotion:
Innovative and attractive tourism promotion campaigns have been implemented to attract visitors from all over the world.
- Favorable regulatory environment:
Regulatory frameworks have been established that facilitate the operation of tourism companies and attract investment.
Beyond the Top 3 in world tourism
The WEF report also highlights the positive performance of other countries in tourism, such as France, Australia, Germany, the United Kingdom, China, Italy and Switzerland.
These countries have implemented effective strategies to attract visitors and are expected to continue growing in the tourism competitiveness ranking in the coming years.
El resurgence of global tourism represents the significant opportunity for economic recovery from many countries.
The WEF report concludes that those who continue to invest in their tourism infrastructure, adapt to new trends and promote their destinations effectively will be best positioned to capitalize on this growth.
