Mexico's Secretary of Tourism, Josefina Rodríguez Zamora, and the governor of Yucatan, Joaquin Diaz Mena, they held a Meeting with the main representatives of the private sector that make up the state's private sector to identify challenges, opportunities and strengths, from the perspective of those involved, that tourism activity will face in the coming years.

Rodríguez Zamora said that this meeting provides the opportunity to strengthen ties between the public and private sectors, to promote Yucatecan tourism and, consequently, Mexican tourism. Likewise, he promised to follow up on the concerns expressed by those attending.

Highlighting tourism in Yucatan As an essential pillar of the local and national economy, he recognized the cultural and historical wealth and the vibrant tourism development that the state has.

He pointed out that, in accordance with the public policy axis called shared prosperity, the aim is for the benefits of tourism to reach every corner of Mexico, empowering local communities and reducing inequality gaps.

The head of the Ministry of Tourism said that in the case of Yucatan, this concept translates into projects such as strengthening the Magic towns from Valladolid, Izamal, Maní and Sisal, which have reported increases in their economic impact, thanks to digitalization and promotion initiatives such as those that have been promoted throughout the country.

He stated that these regional and national efforts have been joined by the emblematic Mayan Train, which boosts tourism in Yucatan by connecting key destinations such as Merida and Chichen Itza, which promotes community tourism, generates opportunities for the productive sector and will increase regional tourist influx by around 30%.

Boosting the Mayan Train

In this regard, he noted that in the current administration, Sectur's participation in the promotion of the Mayan Train, in a joint effort with the Olmeca Airport, Railway, Auxiliary and Related Services Group.

He also stated that it is important to mention sustainability as a guiding principle of tourism policy, since this industry can and should generate wealth without compromising the natural environment and the cenotes, an icon of Yucatan that generates substantial income for more than 5,000 families that depend on the activities and preservation of these, are an example of the above.

“I invite the entrepreneurs here present to continue investing in these models, which combine economic profitability with social and environmental responsibility,” he said.

During his participation, the governor of Yucatan, Joaquín Díaz Mena, explained the importance of continuing to work together to fulfill the historic desire of increasing the number of overnight stays.